The Australian government has pledged to provide US$3.1 million to the country’s bid to host the Fifa Women’s World Cup in 2023.
Australia has already contributed with US$790,000 to run a first phase of bid development, and has now raised its contribution as the bid enters its formal phase. The further funding will be used to support the appointment of a bid team responsible for the delivery of the final submission to the Fédération Internationale de Football Association.
The Australian government will be expecting to benefit economically and diplomatically from hosting the 2023 World Cup, after the great success of the 2015 edition, which was held in Canada, and which attracted 1.25 million fans and a global TV audience of 764 million people.
“It’s a great initiative,” said Malcolm Turnbull, Australia’s Primer Minister . “It’s a great goal. And I‘m excited to announce that the government will be backing the FFA’s bid for Australia to host the 2023 Women’s World Cup.”
“The Matildas [the Australian women’s national team] are leaders on the international stage and they are wonderful role models in our community […] A women‘s World Cup hosted in our back yard would inspire a new generation of women and girls right across Australia.” They are also well known due for raising awareness of gender inequality issues on football.
David Gallop, chief executive of Football Federation Australia added: “We welcome the partnership of the Australian government in our bid to host the Fifa Women’s World Cup in 2023 and thank the prime minister, Malcolm Turnbull and his ministerial colleagues for the strong support they have provided.”
“We believe that hosting the world’s biggest women’s sporting event would bring enormous benefits to the Australian community, not only promoting healthy, active lifestyles but inclusion and gender equality.”
The Australian women’s national team are currently ranked 8th in the world, and reached the World Cup quarter-finals for the third successive tournament in Canada in 2015.
Australia has hosted several successful major sporting events, including the 2000 Sydney summer Olympic Games among others. Interest for the bidding rights to the 2023 Women’s World Cup has been expressed as well by Colombia, New Zealand, South Korea and Thailand, so the competition to win the bid is getting tighter.
Regardless of the winner, we are excited to see that women’s visibility and fundraising is increasingly growing in these lifestyle activities where participation and inclusiveness should be even between genders.