AMC chief executive Adam Aron wants to encourage the so-called millennials to come to the cinema more often.
Aron told Variety magazine “You can’t tell a 22-year-old to turn off their cellphone. That’s not how they live their life.”
But he said he would have to find a solution that did not disturb other movie-goers. I can’t imagine how that is possible, but it will be interesting to hear what they come up with!
AMC operates almost 400 cinemas in the United States, with more than 5,000 screens. The chain also has a UK multi-screen complex in Manchester.
Aron is concerned because young adults are not visiting the cinema as much as their parents did when they were young. He explained,
“When you tell a 22-year-old to turn off the phone, don’t ruin the movie, they hear please cut off your left arm above the elbow,” he said.
But he admitted: “Today’s movie-goer doesn’t want somebody sitting next to them texting or having their phone on.
“What may be more likely is we take specific auditoriums and make them more texting-friendly.”
For me, the most annoying things a person can do is to talk or text during a movie. You won’t find me at any of these text-friendly theaters!
What do you all think? Would you want to visit a text-friendly movie theater? Let us know on MOOVZ #entertainment