Amsterdam – Holland’s Next Top Model winner Loiza Lamers and Men’s Health Germany cover star Benjamin Melzer appear together in a fearless new PETA campaign proclaiming, “Transform Your Wardrobe – Don’t Wear Fur.” The ad featuring the stripped-down transgender models is the latest edition of PETA’s iconic “I’d Rather Go Naked Than Wear Fur” The campaign Ad was shot by fashion photographer Ray Depatti. This is the first time in history that two transgender models have been in a PETA campaign and it is also a major statement from the LGBTQ community.
“Wearing the pelt of a tormented animal who was electrocuted, beaten, drowned, or skinned alive is creepy and cruel,” says Lamers. “There are so many fur-free clothing options available now that it’s easy to have a killer look without killing animals.” Melzer adds, “Fur has no place in anyone’s wardrobe, and we encourage all compassionate people to leave it where it belongs: on animals.” PETA – whose motto reads, in part, that “animals are not ours to wear” – notes that animals on fur farms are confined to cramped and filthy wire cages without access to food or clean water. While the Netherlands’ ban on fur farming will be implemented by 2024 and Amsterdam Fashion Week is fur-free, in China – the world’s leading exporter of fur – millions of dogs and cats are still beaten, hanged, and even skinned alive for their fur, which is often mislabeled to conceal its origins and sold around the world. Wild animals caught in traps for their fur have been known to chew through their own limbs in an attempt to escape, and if they’re not killed by blood loss, infection, or gangrene, they’re strangled, battered, or stamped to death when the trapper returns. Hundreds of top companies and designers around the world have gone fur-free, including Bas Kosters, Stella McCartney, Vivienne Westwood, Calvin Klein, Ralph Lauren, H&M, Inditex (which owns Zara), Iris van Herpen, Benetton, Juicy Couture, and many more. Lamers and Melzer join a long list of celebrities – including Miro Kloosterman, Pamela Anderson, Alicia Silverstone, Joaquin Phoenix, Paul McCartney and others – who’ve teamed up with PETA and its international affiliates to promote compassion for animals. For more information, please visit PETA.nl.
Congrats to Loiza and Benjamin! Show you are #genderproud on MOOVZ!